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The answer is most likely that both are best for you.

Search Engine Optimisation (SEO) ensures that your online presence through your website, social media platforms and link building maximise the words and phrases that your potential client is using to search online for the very service and product that you provide.

Pay Per Click (PPC) is a cost effective way to ensure that the budget you set for your business advertising is hitting the right target with every single cent.

SEO can directly, and indirectly, ensure that your PPC advertising campaign is reaching the right people, and therefore reducing your advertising costs. And using a PPC advertising campaign allows you to not only control how much you spend on advertising, each month, week or day but also to control where and how people find your advertisement.

And by selecting the right forms for your advertising you will attract more active interest and build a greater future client base by using the ‘scattergun’ approach.

Think of the last time that you searched for a product or service. Consider how you felt about a business that appeared in the results of a large search engine, and remember that your potential clients will see your business as more trustworthy if you appear in an organic search using terms, phrases and words that matter to them.

READ: Building Your Business

80% of the global population can be reached through a Google search engine result. And with PPC you have complete control over every aspect of your advertising campaign; from timing through costs. You are in control, deciding who you reach and when.

And when your advertisement is clicked, you have the attention of a potential client, so it pays to ensure that your online presence is professional, up to date and gives the client the information they want easily and without hassle on their part.

READ: What do you need to know about SEO?

SEO vs PPCBoth PPC and SEO are cost effective, wise choices when you are building your online presence.You want people who are interested in what you have to offer to visit your site, and both SEO and PPC are the way to ensure that you get exactly that.

80% of the global population can be reached through a Google search engine result. And with PPC you have complete control over every aspect of your advertising campaign; from timing through costs. You are in control, deciding who you reach and when.