Your local digital marketing partner.

Digital Marketing Entrepreneur

Bobak Moezzi

Recent winner of the Most Engaged Mentor award for his work with Griffith's Industry Mentoring Program, Mo loves to inspire people to go out and work hard for their dreams, while being an excellent role model himself.

Originally from Iran, in 2009 Bobak (Mo) Moezzi decided to study abroad for his Master of Marketing and Master of Human Resource Management at Griffith University.

As a recent winner of the Most Engaged Mentor award for his work with Griffith’s Industry Mentoring Program, Mo loves to inspire people to go out and work hard for their dreams, while being an excellent role model himself.

Working in the tourism industry in Iran

Mo was working in the tourism industry in Iran when he decided that he wanted to study on the Gold Coast, Australia. Mo says he fell in love with the city and what it has to offer, which is why he is following his passion in helping medium-sized businesses to grow their SEO, through his Gold Coast-based business Wexpert.

Please welcome Mo and learn more about him below.

Mo is the fourth story in our Humans of Griffith series on LinkedIn, where we share the journey of exceptional international alumni, students and academics, all of whom have a unique story to tell.

Hi Mo! Tell us, what was your first job?

I was a Marketing Assistant at a tourism educational institute in Iran, which my mother used to run. The organisation trains tour guides and other people involved in the tourism industry. Working there helped me to improve my organisational, time management, communication and people skills.

What do you wish you knew in your 20s and why?

I wish I knew myself better. We tend to make better decisions if we have deeper self-awareness, which makes the decision more straightforward if we understand that sometimes there is no good or bad decision, it is just a decision.

Who has had the most influence on your career choices and why?

Many people – firstly my mother, who I worked with for a year (my first full-time job), as well as my Griffith mentors. I gained knowledge through my relationships with them, and I became a more confident person.  

What is the best career advice you've been given?

A job interview is a mutual selection process, meaning both parties have a choice to decide whether they want to continue with the other party or not .

“An interview is a mutual selection process. “

Why did you choose to study abroad at Griffith University?

I wanted to gain more knowledge in the tourism industry where I was working at the time. I knew that the Gold Coast could provide me with a great opportunity, as it is a tourism hub in Australia. Then the choice was to find the most suitable University, and I found Griffith University to be the one.

What made you want to stay in Queensland?

Queensland is a peaceful place with amazing natural attractions and a great climate. 

What made you want to start your business?

I am passionate about analysing data, and making positive changes to people’s lives, which this job allows me to do by delivering results to my clients. It is great to see their businesses grow financially and in size (e.g. hiring more staff) because of the marketing campaigns that I assist them with.  

What skills have you found vital in your role?

Critical thinking, communication, and being straightforward and honest with clients. Not everything always works in our favour, but through open communication with the clients and others, we can find solutions to any problem.  

What skills have you found vital in your role?

Critical thinking, communication, and being straightforward and honest with clients. Not everything always works in our favour, but through open communication with the clients and others, we can find solutions to any problem.  

What would you do differently if you could go back in time?

I wouldn’t so stress much about decisions yet to come.  

What is one of the key moments in your career to date, and why?

There have been many unforgettable moments. Progressions from one job to another and getting better in what I do. But the greatest part is that I found confidence in myself to open my own business to achieve work-life balance.  

What are you most passionate about?

Making positive changes in people’s lives. In the business world, I achieve this through delivering results to my clients.  

I am passionate about having a hobby farm soon. I like to travel and spend time in nature. My current job allows me to do my work anytime I want, and provides me with the flexibility to do other things that I am passionate about. 

What are your long-term career goals?

Maintaining my work-life balance while I increase my business turnover every year.